Exactly.ai: The AI Illustration Platform That Puts Artists First

Creating Custom Brand Visuals While Supporting Creators: A Tool Your Design Team Needs to Know About

I recently came across exactly.ai while exploring AI image generation tools. What caught my attention was its approach to addressing the tension between AI capabilities and creator rights - an ongoing challenge in this space.

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What It Does

Founded in 2022 and based in London, exactly.ai is a platform where artists can train AI models on their own illustration styles, and brands can access these models to generate custom visuals. The company claims to have over 30,000 creators on the platform.

The core functionality works in two ways:

  1. You can use existing artist-created styles to generate images

  2. You can upload 5-50 images of your own to train a custom model

What makes it somewhat different is its stated commitment to creator ownership - the platform emphasizes that artists retain copyright over their work and receive compensation when their models are used.

Potential Benefits

For creative teams and brands, AI illustration tools like this could help with:

  • Generating consistent visuals across multiple channels

  • Reducing turnaround time for illustration needs

  • Creating on-brand visuals without commissioning each piece individually

The Broader Context

Exactly.ai is just one player in a growing market of AI image generation tools. Similar options include Adobe Firefly (integrated with Creative Cloud), Shutterstock's AI image generator, and several independent platforms like OpenArt and Freepik AI.

Worth Considering

As with any AI tool, there are important considerations:

  • Quality varies widely based on inputs and prompts

  • Results typically require professional refinement

  • Different platforms have different pricing models and rights structures

  • The technology and market are evolving rapidly

I haven't personally tested the platform extensively, but found the concept interesting enough to share. If you're exploring ways to enhance your creative workflow with AI tools, it might be worth looking into alongside other options.

Have you experimented with AI illustration tools in your projects? I'd be interested to hear about your real-world experiences with these emerging technologies.

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