🎯 From Pins to Profit

Hey friends,
Quick one today—but heavy-hitting.

If you're feeling stretched across TikTok, Instagram, YouTube, and newsletters—Pinterest might be your most overlooked growth channel.

I’ve been using Pinterest since its invite-only beta. Over a decade later, it’s still one of the only platforms where content lasts 13+ months, builds traffic, and converts—without ad spend.

✅ Case Study: 2M+ Impressions, £14K in Conversions — All Organic

Client: Retail lifestyle brand
Goal: 1.75M impressions in 90 days
Results:

• 📈 2.06M Impressions

• 👥 325K New Followers

• ❤️ 50.8K+ Engagements

• 🔗 70.2K Site Visits

• 💰 £14.1K in Tracked Sales

• 📊 29.3% ROI — 100% organic, no ads

We delivered:

• Idea Pins with product tagging

• SEO-mapped titles and descriptions

• Platform-native storytelling (mood-first, fabric-first, feature-first)

• A full educational storefront using branded Canva templates

• Daily pinning for 83 consecutive days

"Post and Ghost" — Where It Works (and Where It Doesn't)

One concept I love?
Post and Ghost.
The idea that your content should work long after you log off.

But let’s be honest: it doesn’t work equally everywhere.

Platform Viability Snapshot

📌 Pinterest
✅ Ideal
Evergreen content, links, and searchability drive long-term traffic

📸 Instagram Reels
⚠️ Mixed
Can work with great hooks, trends, and timing

🎵 TikTok
❌ Not Recommended
Needs active engagement: replies, comments, saves, shares

⏱️ One Hour, Infinite Reach

What You Can Create on Pinterest (According to Jenna Kutcher)

If you’ve ever wondered how much Pinterest content you can create in just an hour, here’s your answer:

⏱ What You Can Make in Just One Hour on Pinterest

📌 Create 1 Pin from scratch
🕒 ~10 min → 📤 1 pin

📌 Create 10 Pins from templates
🕒 ~30 min → 📤 10 pins

🎙️ Repurpose a podcast or YouTube video
🕒 ~45 min → 📤 10+ pins

📅 Schedule 1 week of pins
🕒 ~15 min → 📤 14 pins

📝 Note: These are starter estimates. I’ve run Pinterest full-time, 7 days a week, for retail clients—where we pushed entire product catalogs, built visibility for low-volume categories like childrenswear and collectibles, and grew traffic without ads.

Whether you want to post weekly or go full-speed—there’s a system for that. I’ve built them all.

🧰 What I Can Do for You

Want your content to work harder—across the board?

Here’s how I help clients:

• 🔁 Pinterest Strategy & Execution (Templates, SEO, Automation)

• ✍️ Blog Writing (from transcripts, podcasts, captions, or bullets)

• 📦 Content Repurposing (YouTube → Blog, IG → Pinterest, etc.)

• 🎨 Visual Systems (Custom Canva templates for fast, branded content)

🎯 Ready to Monetize Your Backlog?

🗓 Book a Pinterest Strategy Call
📤 Forward this to someone who needs this model
📩 Reply to this email to connect directly

Let’s stop chasing the feed—and start building content that compounds.

—Will
Will Works Studios | Content Collective Studio
📧 [email protected]