Assouline: A Journey into the World of Luxury Publishing | My London Must-Visit

Today, I want to share with you my absolute adoration for Assouline, an incredible publishing house that has captured my heart. Prosper and Martine Assouline, the brilliant couple behind this luxury brand, have created something truly special. If you are interested & haven't had the chance to listen to the Business of Fashion's podcast interviewing the founders: "The Assoulines on Thirty Years of Fashion Publishing," I highly recommend it - you won't regret it!

Links are waiting for you at the end of this quick read! 🙂

Whenever I find myself back in London, a visit to the Assouline store is always at the top of my list. Nestled just around the corner from the iconic No. 1 Savile Row and a stone's throw from the bustling Piccadilly Circus, this little haven transports you to a world of beauty and inspiration. I have my dear cousin to thank for introducing me to this gem, and now it's become an essential part of my London routine. Trust me, it's an experience you won't want to miss!"

Okay, so here's the deal. Prosper and Martine Assouline, the brilliant minds behind this luxury publishing empire, started out with a passion project. They wanted to create a book about their favorite little hotel in the South of France, La Colombe d'Or. Prosper wrote the text, Martine did the visuals, and bam! Assouline Publishing was born.

Fast forward 30 years, and this dynamic duo has covered everything from the glitz and glamour of Ibiza and Jaipur to fashion legends like Estée Lauder and Valentino Garavani. They've even showcased iconic fashion houses like Saint Laurent and Louis Vuitton. It's not just about the facts for them; it's about capturing the spirit of a place or person.

What I love about the Assoulines is that they keep it real. They started as outsiders in the publishing world, learning everything as they went along. Prosper even admits that they had no idea it was such a tight-knit industry. But that didn't stop them!

But here's the kicker: Assouline Publishing isn't just about books. They're creating a luxury brand centered around culture. And now, they're focusing on lifestyle. As Martine puts it, "Lifestyle is the project. It's our way to live and work, it has always been our direction."

So, there you have it. Assouline Publishing is the real deal when it comes to fashion and luxury publishing. They're creative, cultured, and totally in tune with the luxury landscape. I can't wait to see what this amazing French couple comes up with next!