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The Signature Aesthetic of Aimé Leon Dore: A Blend of Preppy, Normcore, and Workwear Influences

Discovering the Perfect Blend of Tailored Sophistication and Casual Comfort for the Modern American Style

“Signature Prep Athleisure Aesthetic:

Aimé has carved out a distinct aesthetic, building on their own house codes with every drop, collaboration, and collection. It’s a bit preppy (with its collegiate, traditional staples), one part normcore (sweats, New Balances, the 90s inspired denim and silhouettes), throw in some workwear inspirations, and some Saville Row undertones—and that’s the signature Aimé aesthetic.”

Shelton Boyd-Griffith from Grazzia Magazine

Running thru the list of favorite brands and why - with a passion for story-telling none other stood out to me about the lookbook and style of Amié Leon Dore.

The Lookbook Captures the New American with a meticulous detail to styling - combining tailored & and polished relaxed "basics" - schooling us how to dress with personal relaxed and smart style for modern America - the use of colors, textures and layering creates the perfect commercial and innovative approach -- smart streetwear aesthetic blends tailored sophistication and casual comfort, catering to individuals who value both style and ease.

After several years of watching and admiring the look-books I wandered into my first in-store experience while home in London… Thank you for your work - came to mind - a comfortable and stylish take on everything they seem to touch! Here are some of my top picks from AW23, and can’t wait for the next drop!

Everything is so well made, tasteful beyond and the one item not online at the time of writing this was the Cream Colored Cord Suit! The styling makes me need one!

Corduroy Suit!

The Donegal Double Breasted Wool Suit Jacket is a stylish and sophisticated grey suit jacket. It features a double-breasted front closure, giving it a timeless and classic look. The jacket is fully lined for comfort and durability. It has one welt pocket at the chest and two flap pockets at the lower body, providing convenient storage options. Additionally, there are two interior besom pockets for keeping smaller items secure. The jacket has button closures at the sleeves and a peak lapel construction, adding to its refined design. It is made from 100% wool for a luxurious feel and is lined with 100% Cupro. To maintain its quality, the jacket should be dry cleaned only. This high-quality suit jacket is proudly made in the USA.

“Aimé Leon Dore is from Queens, NY. With a strong focus on simple yet powerful design, we are driven to create timeless work by portraying an aesthetic that is uniquely our own.”

Aimé Leon Dore

The Short-Sleeve Knit Polo is a stylish navy polo made from worsted Merino wool. It features an all-over jacquard stitch pattern, adding texture and visual interest to the design. The polo has a full needle rib placket with mother of pearl buttons, providing a refined and sophisticated look. It also has a full milano collar stand and a full needle rib collar, further enhancing its classic appeal.

Crafted from 100% wool, this polo offers both comfort and durability. To maintain its quality, it should be dry cleaned only. With its versatile navy color and high-quality construction, this Short-Sleeve Knit Polo is a timeless addition to any wardrobe.

Double Pleated Wool Trouser

The Double Pleated Wool Trouser is a pair of elegant grey trousers. It features a double pleated body, adding a touch of sophistication to the design. The trousers have a zipper fly with a button closure at the front for easy wear. There are two on-seam pockets at the front and two double welt pockets with button closures at the back, providing convenient storage options. The trousers have a blind hem, giving them a clean and polished look. They are made from 100% wool for a luxurious feel and are lined with 100% polyester. To maintain their quality, the trousers should be dry cleaned only. Proudly made in Portugal, these trousers are a stylish and versatile addition to any wardrobe.

The Aimé Leon Dore / New Balance Rainier Low capsule collection features early 90's inspired pieces brought to life through Aimé's lens. The collection is comprised of unique cut and sew garments such as boxy graphic tees, fleeces, and technical wear. Accompanying the apparel is an assortment of accessories of which a new fleece cap and waist bag are highlights.

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They have this down! Sophisticated & Refreshing! I think I will have to add another whole entry for this RETAIL GOODNESS!

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