Last night I saw this post via @socialsnycflow on instagram = Stopped me in my fast moving tracks! (and my those are almost always going)

“YOUR INSTAGRAM POSTS CAN NOW SHOW UP ON GOOGLE”

So of course, I ran straight to Gemini (google’s Ai to ask) and here is the response

• "Your Instagram posts could soon show up on Google": This is true. Instagram has been making changes to allow public photos and videos from professional accounts to be displayed in search engine results like Google. In fact, some sources indicate this is becoming a default setting for public accounts starting July 10, 2025, though users can still opt out. This means Instagram content will be more discoverable beyond the platform itself.

• "but if your content isn’t search-optimized, you’ll be invisible.": This is also true. Just like websites, for your Instagram content to rank well in search results (both within Instagram and on external search engines like Google), it needs to be optimized. This means using relevant keywords in captions, bios, alt text for images, and even in spoken words within videos (as Instagram's AI can analyze audio).

• "Most creators won’t even notice. But the ones who do? They’ll get free traffic.": This is a reasonable prediction. Many creators may not be aware of these changes or the importance of SEO for their Instagram content. Those who proactively optimize their posts will likely benefit from increased visibility and "free" organic traffic from search engines.

• "Comment „Strategy“ and we’ll send you our free Instagram Success Formula, where we reveal the secrets that helped us grow from 0-20K+ Followers and generate millions of views in just 4 months .": This is a common marketing tactic. While the information about Instagram SEO is valid, the claim of "millions of views in just 4 months" is a marketing hook to get you to engage and provide your contact information. It's impossible to guarantee such results, and while SEO can help, rapid growth often involves many factors beyond just optimization.

In summary, the core message about Instagram content becoming searchable on Google and the need for SEO is accurate. The "free formula" offer is a promotional tactic, so approach it with a healthy dose of skepticism regarding the promised results.”

Now I know, that we know Im obsessed with content and strategy - so let me know your thoughts! (also ps. ive noticed this happening already! for brands that are healthy and posting often on their Google Business Profiles - so remember, balance helps and so does your engagment here, there and on your page!

Over and Out,

Will